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How to Name Your Hair Salon:
Step-by-step guide to coming up with a creative and appealing name for your hair salon.
Start a list.
Write down any ideas you already have.
You may already have some name ideas for your hair salon. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed hair salon names. They can be words or concepts related to the hairdressing business that help you get to the final name.
Perform essential research before you name your hair salon.
Review your business plan.
If you’ve got a business plan for your hair salon, the research there along with your business vision should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with hair salons.
Research the competition.
Look up who you are competing with and take note of any other salons in your general area of operations to ensure that your final name choice differs sufficiently. This will help your business stand out among the competition.
Review words related to hair and beauty.
Think about hair styles and trends.
Write down words related to hair aesthetics and associated beauty concepts.
List words related to hairdressing tools and products.
Review the type of products and tools you use. Include terms that describe your skills and expertise.
Define your brand personality and target audience.
Think about how you want clients to experience your salon.
Define the personality of your salon, including the atmosphere you want to create and your brand values. How do you want customers to experience and remember your salon? Write down all the keywords and metaphors that come to mind.
Create an archetype of your target audience.
Describe your ideal target audience and research their likes, dislikes, and habits. Creating a detailed profile will help you visualize who your target customers are and identify the terminology and experiences that resonate with them.
Brainstorm region specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local hair salon. For example, "Pacific Diamond Hair & Beauty" or "Honolulu Hair Flair."
Consider your street name if you’ve already got a location.
A street name can help people find your hair salon, make naming easy, and connect it to a neighborhood or sense of place. For example, "Hair on Main St."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Hair Salon" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your hair salon to its location. For example, "Liberty Hair & Beauty Salon."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any hair salon names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Read through your list again. See if there are any others that stand out, and mark them.
Create a shortlist.
Filter out options that are similar to competitors or that are simply a no-go for you. Mark out any favorites and add any variations or new names the list inspires.
Get feedback on your top hair salon names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Go back to the customer archetype you developed in step 4, identify places your target audience are likely to frequent, such as a neighborhood beauty parlor or a specific cosmetic or fashion store, and conduct a survey in those locations.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your hair salon names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite hair salon names to see if there are any other well-known hair salons with the same name, or if there are some associations you hadn’t thought of.
Check if your top choices are trademarked.
Search the USPTO trademark database to see if any of your top choices are already trademarked.
Get the name.
Buy the domain name.
Purchase a domain name and secure the usernames for any social media pages you intend to run in the same name as soon as possible.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your hair salon name.
Learn more about trademarking your business name.
