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How to Trademark a Name:

$312.50 USD
3 Months
How to Trademark a Name:

Use these steps to secure a trademark for your business name.


Check trademark availability.


Use the Trademark Electronic Search System.

Use the Trademark Electronic Search System.

You can use the United States Patent and Trademark Office’s Trademark Electronic Search System (TESS) to search for active and inactive trademarks. The tool allows you to use a variety of filters to see as many results as possible. If you don’t find any existing trademarks that match the name you want to use, you can move to the next step.


Determine your filing basis.


What category does your trademark fall into?

What category does your trademark fall into?

You application will need to specify what is known as your filing basis. The filing basis is essentially the purpose of the application. There are four types:

  • Use in commerce: your trademarked name will be used for business purposes.
  • Intent-to-use: you want to secure the trademark on a name that you intend to use in the future.
  • Foreign registration basis: You own the same trademark in your country of origin.
  • Foreign application basis: You already own a foreign registration that was filed within six months of your U.S. application for the same trademark.

A trademark and patent attorney is not required when applying for a trademark as a U.S. entity, but it is strongly advised.


Choose between TEAS Plus and TEAS Standard.

Choose between TEAS Plus and TEAS Standard.

TEAS Plus applications have a higher rate of acceptance and is the most affordable option, but it can only be used if your application can be completed entirely online.

TEAS Standard must be used when the Trademark ID manual does not accurately list the goods or services that your business offers.


Complete the trademark application.


Use the online form.

Use the online form.

You can apply for your trademark using the online application form provided by the USPTO.

If you have not made an application through the USPTO before, you need to sign up for a account to access the trademark application form.


Pay the fee.

Pay the fee.

At the end of the application, you must pay your filing fee. It costs $250.00 for a TEAS Plus application and $350.00 for a TEAS Standard application.


Monitor the status of your application.

Monitor the status of your application.

Use your account to monitor the status of your application after it has been submitted.


Wait for a response.

Wait for a response.

If there are any issues with your application, or there is a reason why you may not be able to obtain the trademark you want, a U.S. trademark attorney will send you an action letter. This may require some kind of response on your part before your application can proceed, so respond to the request as quickly as possible.


Trademark will be registered or you will be given a notice of allowance.

Trademark will be registered or you will be given a notice of allowance.

If your trademark is granted, you will be notified in writing that it has been registered. At this point, you can legally use the trademarked name.

If your trademark is granted with the intent of being used in the future, you will be given a notice of allowance which basically states that you are allowed to use the trademark in the future.

How to Do a Trademark Search

Find out how to check a name that you would like to trademark.


How much does it cost to trademark a logo and name?

It costs $250.00 to file a TEAS Plus application, or $350.00 to file a TEAS Standard trademark application.

The purpose of copyright is to legally protect an intellectual or creative piece of work. The purpose of a trademark, on the other hand, is to protect a business name, logo, or phrase. So, in the case of a business name, generally, a trademark is what you need to obtain.

How do I trademark a name for free?

You can file the trademark application yourself, but you must pay the applicable USPTO trademark filing fee, which ranges from $225.00 to $400.00.

Is it worth trademarking a name?

While it isn't necessary to trademark a name, it can be worth it if you want to have exclusive rights to the name across the country.

How hard is it to trademark a name?

The application process can be difficult if there are any legal issues with the trademark that you want to secure. You can do it by yourself, but even the United States Patent and Trademark Office recommends that you hire an attorney to help you.

Can I get a trademark for free?

No, the United States Patent and Trademark office always charges a fee for obtaining a new trademark.

How long does a trademark last?

Federal trademarks last for 10 years from their date of registration. However, if you own a trademark you must submit a document between the fifth and sixth year of registration stating that the trademark is still in use. If you fail to do this, the registration will be canceled.

What is the cheapest way to trademark?

The cheapest option is to file for the trademark yourself at This may require more effort on your part, but it could save you hundreds if not thousands in legal fees.

Do I need to trademark my business name?

If you want strong legal rights to your business name, a trademark is the best option. In most cases, you won't be legally required to secure a trademark, but it is a good idea if you want to protect the name and prevent a competitor from using it.

What is an example of a trademark?

  • Google.
  • Nike.
  • Starbucks.
  • McDonald's.
  • Apple.

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