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How to Name a Spa Business:
Step-by-step guide to coming up with a marketable and luxurious spa name.
Start a list.
Write down any ideas you might have.
You may already have some ideas for a spa name. If so, go ahead and jot them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you write down all the ideas that could bring you inspiration later on.
The words you add to the list don’t have to be fully formed spa names. They can be words or concepts related to the spa business that help you get to the final name.
Perform essential research before you name your spa.
Review your business plan.
If you’ve got a business plan for your spa, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Focus on reviewing your business's mission and vision statements, key performance areas, and core values.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with the spa.
Research competitors.
Make a list of your biggest competitors' names. This will help you choose a name that's unique and fresh.
Conduct a few Google searches to make sure your name ideas don't clash or sound similar to your competitors'.
Review words specific to the spa business.
Think about your offerings.
Consider the type of spa treatments your business will be offering. If you choose to offer niche treatments, add this to your list of ideas.
For example, if your business specializes in sports massages, you will need to attract a specific target market. Therefore, it's best to add sports-related words to your business name.
Consider your brand. How you choose to articulate your brand will greatly influence your business name. For instance, if you choose to run a sophisticated spa service, you would use words like "boutique" or "elegance."
Think about the type of spa you want to operate and the ambiance you hope to create.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local spa business. For example, "Arizona Spa," "Aloha Boutique," or "The Magnolia Resort."
Consider your street name if you’ve got a location.
A street name can help people find your spa, make naming easy, and connect it to a neighborhood or sense of place. For example, "Cedar Spa" or "Lake View Resort."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "Hill Street Spa" if you have to move to Elm Street a few years later.
Think about local landmarks.
Local landmarks can be another great way to tie your spa to its location. For example, "Yellowstone Boutique" or "Cloud Gate Spa."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a business name generator.
NameSnack is a free, powerful name generator that uses artificial intelligence (AI) to create thousands of name ideas. By simply entering keywords that best describe your spa, NameSnack can help combine your ideas and make associations that you might not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any spa names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Set the list aside for a day or two.
By stepping away from the list for a while, you can return with fresh eyes and see which names stand out. Additionally, see which names you still remember. This may give you a hint as to which ones are most memorable.
Read through your list again. See if there are any other name ideas that stand out, and mark them.
Get feedback on your top spa names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Monitor your social media channels and provide online surveys with different name options. This will help you determine which name ideas attract the most attention.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your spa names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, you likely won't be able to use it.
Conduct a name availability search on the state's official website. We also recommend performing a trademark search with the United States Patent and Trademark Office.
Check the names on Google.
Google your favorite spa names to see if there are any other well-known spas with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your spa name.
Learn more about trademarking your business name.
