How to Name an Indian Restaurant:
Step-by-step guide to coming up with a unique and catchy Indian restaurant business name.
Do your homework.
In recent years there has been controversy over restaurants appropriating from other cultures. If you're planning to start an Indian restaurant that serves food from a culture that you're not a part of, you'll want to do your homework and make sure that the name and restaurant, in general, will be received well by the community.
Start a list.
Write down any ideas you already have.
You may already have some ideas for an Indian restaurant name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed Indian restaurant names. They can be words or concepts related to the restaurant business that help you get to the final name.
Perform essential research before you name your Indian restaurant.
Review your business plan.
If you’ve got a business plan for your Indian restaurant, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with Indian restaurants.
Review words specific to the Indian restaurant business.
Consider your dishes.
Indian restaurants don't all serve the same dishes, so any specialty dishes that your restaurant serves and others don't could be a good selling point.
Think about your ingredients.
Your Indian restaurant may only serve vegetarian food, or may only use spices from a specific region. These unique factors would work well in a business name.
Brainstorm region specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a restaurant. Because Indian restaurants have ties to India, your business name could include Indian locations like "Bombay to Boston Indian Restaurant" or "Delhi to Denver Indian Cuisine."
Consider your street name if you’ve got a location.
A street name can help people find your Indian restaurant, make naming easy, and connect it to a neighborhood or sense of place. For example, "Apple Street Indian Restaurant" or "3rd Avenue Indian Cuisine."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Indian Restaurant" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your Indian restaurant to its location. For example "Eerie Canal Indian Cuisine" or "Empire State Samosas."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any Indian restaurant names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top Indian restaurant names.
See what potential customers think of the names.
See how your target audience reacts to different names.
You can survey people at food courts in shopping malls, as they will be mindful about their food choices there.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your Indian restaurant names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite Indian restaurant names to see if there are any other well-known Indian restaurants with the same name, or if there are some associations you hadn’t thought of.
Check the United States Patent and Trademark Office database.
The United States Patent and Trademark Office has a database of trademarked business names that you can search to ensure that none of your potential Indian restaurant business names are already registered.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your Indian restaurant name.
Learn more about trademarking your business name.