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How to Name an HVAC Business
A step-by-step guide to coming up with a memorable, unique HVAC business name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for an HVAC business name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later while letting you jot down all ideas that may spark something.
The words you add to the list don’t have to be fully formed HVAC business names. They can be words or concepts related to the HVAC business that help you get to the final name.
Perform essential research before you name your HVAC business.
Review your business plan.
If you’ve got a business plan for your HVAC business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with HVAC businesses.
Review words specific to the HVAC business.
Consider using your family name.
Naming your business after yourself has the effect of personalizing your business and inspiring trust in your customers.
Think about a clever play on words.
Using puns, alliteration, assonance, and other clever plays on words can help with branding and marketing.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local HVAC business. For example, "Big Apple Heating & Cooling" uses New York City's nickname. Alternatively, you could just use "NYC Heating & Cooling."
Review local landmarks.
Local landmarks can be another great way to tie your HVAC business to its location. For example, "Adirondack Air" or "Columbia Heating & Cooling," after the Columbia steamer in Buffalo, New York.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you may not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any HVAC business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top HVAC business names.
See what potential customers think of the names.
Visit busy shopping centers or other areas where a lot of people from your neighborhood are and ask to speak to people. Alternatively, create a Facebook poll to ask people for their opinions.
Test the names on friends and colleagues.
Read your names to friends and colleagues and get their take on your HVAC business names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite HVAC business names to see if there are any other well-known HVAC businesses with the same name, or if there are some associations you hadn’t thought of.
Check for trademarks.
Check the the United States Patent and Trademark Office's (USPTO) website to be sure that your chosen HVAC business name, as well as any close variants, have not already been trademarked.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states, this is fast and easy and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your HVAC business name.
Learn more about trademarking your business name.
