Photography businesses are common and range in size from complete studios to freelancers with nothing more than a camera. With such a competitive market, a business name that makes your photography business stand out is essential.
How to Name a Photography Business
Step-by-step guide to coming up with a catchy and memorable photography business name.
Start a list.
Write any ideas you already have.
You may already have some ideas for a photography business name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed photography names. They can be a words or concept related to the phtography business that help you get to the final name.
Perform essential research before you name a photography business.
Review your business plan.
If you’ve got a business plan for your photography business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do no matter what to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with photography.
Review words specific to the photography business.
First place to look for ideas.
For example, for a restaurant, you’d want to review the names of dishes that go with your cuisine, regions important to your cuisine, any special ingredients, cooking tools, and other cultural ideas that go with it.
Review region specific vocabulary.
Review city name and nick names.
Cities and city nick names can sometimes work well for a local photography business. For example, Big Apple Photography, The Big Easy Photos, SanFran Photography, etc.
Review local landmarks.
Local landmarks can be another great way to tie your photography to its location. For example Valley Photographers, Golden Gate Photos, etc.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any photography business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top photography business names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Use a photography blog or wedding planning forum to interact with your target audience and encourage them to provide feedback on your name ideas.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your photography business names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, you likely won't be able to use it.
Check the names on Google.
Google your favorite photography business names to see if there are any other well known photographers with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most state this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your photography business name.
Learn more about trademarking your business name.
What are good names for a photography business?
- Unbeatable Shine.
- My Stunning Shine.
Should you name your photography business after yourself?
Many photography businesses are owned and operated by just one person, so it might make sense to use your name as part of the business name, particularly if you want to build your reputation locally.
How do I name my photography page?
Photographers use a variety of names on their website to showcase their work, including:
- Past work.
- Previous sessions.
What rhymes with photography?
What's another name for photography?
In more formal circles, photography is sometimes referred to as portrait making.