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How to Name a Massage Business:
Step-by-step guide to coming up with a unique and catchy massage business name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a massage business name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something.
The words you add to the list don’t have to be fully formed massage business names. They can be words or concepts related to the massage business that help you get to the final name.
Perform essential research before you name your massage business.
Review your business plan.
If you’ve got a business plan for your massage business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with massage businesses.
Review words specific to the massage business.
Consider your most unique treatments.
If your massage business offers a treatment that other businesses do not commonly offer, this may be a good source for your name.
Think about the decor of your massage business.
Your decor might focus on a particular style that people will find appealing.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local massage business. For example, "Seattle Soothing Massage" or "Seattle Shiatsu."
Consider your street name if you’ve got a location.
A street name can help people find your massage business, connect it to a neighborhood or sense of place, and make naming easy. For example, "Maxwell Street Massage" or "Seventh Street Shiatsu."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Massage" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your massage business to its location. For example, "Central Park Shiatsu" or "Rocky Mountain Massage."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any massage business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top massage business names.
See what potential customers think of the names.
Try to survey people who are likely to use your services. You may be able to offer free 5-minute massages at event or offices as a way of meeting potential customers and surveying them.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your massage business names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, you won't be able to use it.
Check the names on Google.
Google your favorite massage business names to see if there are any other well-known massage businesses with the same name, or if there are some associations you hadn’t thought of.
Check the United States Patent and Trademark Office.
The United States Patent and Trademark Office has a database of trademarked business names. You should check this database to see if any of your potential names are listed there.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your massage business name.
Learn more about trademarking your business name.
