How to Name a Barbershop:
A step-by-step guide to coming up with a stylish, razor-sharp, memorable name for your barbershop.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a barbershop name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later while letting you jot down all ideas that may spark something great.
The words you add to the list don’t have to be fully formed barbershop names. They can be words or concepts related to the barbering business that help you get to the final name.
Perform essential research before you name your barbershop.
Review your business plan.
If you’ve got a business plan for your barbershop, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely clients.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with barbershops.
Review words specific to the barbershop business.
Consider your own name.
Many barbershops are named after their owners. This is a great way to create trust and familiarity with clients but also the community where your shop is located. For example, "Al's Barbershop," "Finley's Clippers," or "Frank's Groom Room."
Highlight your core services.
Bringing your core service into the name is a good way to market a specialty but also create a memorable name. For example, "The Fade," "Cut & Shave," or "Quick Shape."
Reflect on traditional tools of the trade.
Ask yourself which tools capture the style and values of your shop specifically. Tools like clippers and razors, and even furniture such as mirrors and chairs, work well in names. They are often made stronger by adding evocative prefixes to them. For example, "The Sultan's Razor" and "King's Throne."
Play with words.
There is a tradition in barbering to bring humor into a name. You can use sayings, puns, or other phrases to create a strong name. The idea is to add an unexpected. For example, "Head Office," "Uppercuts," "Cutthroats," "Shaving Private Ryan," or "The Fade Gatsby."
Find words that reflect the style of your shop.
The style you envision for your barbershop is a great source of name ideas. Let the way you want to decorate your barbershop guide you. If you're going with an industrial style, you could use words like "iron," "steel," "furnace," or "factory." An upmarket, chic men's club-style barbershop might consider words like "lounge," "gentlemen," or "society." A minimalist approach might be best reflected in words like "spartan," "empty," or "basic."
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local barbershop business. For example, "Copper City Barbers," "Mud City Barbershop," or "Baltimore Grooming."
Consider your street name if you’ve got a location.
A street name can help people find your barbershop, make naming easy, and connect it to a neighborhood or sense of place. For example, "Cuts on 3rd" or "Church Street Barber."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Barbershop" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your barbershop to its location. For example, "Fort Christina Barbers" or "Pine Mountain Faders."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you might not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any barbershop names you like.
NameSnack will also tell you if the domains are available. Note any of the names on your list that have available domain names.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top barbershop names.
See what potential clients think of the names.
See how your target audience reacts to different names.
Run a small social media campaign using your favorite names and see which of them receives the most engagement. Don't be afraid to ask people what they think.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your barbershop names. Come back a day or two later and see which ones they still remember.
Rate your favorite names.
Give each name a score out of five for how it sounds, another score out of five for how it looks, a score out of five for how well it captures your business's values and style, and another score out of five for how well it evokes strong imagery or emotion. It is fair to say the one with the highest score is your best option.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite barbershop names to see if there are any other well-known barbershops with the same name, or if there are some associations you hadn’t thought of.
Search the national trademark database.
Search the United States Patent and Trademark Office's trademark database to see whether any trademarks have been registered that are similar to your business name.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your barbershop name.
Learn more about trademarking your business name.