How to Name a Bakery
Step-by-step guide to coming up with a creative, catchy, and enticing bakery name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a bakery name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed bakery names. They can be words or concepts related to the bakery business that help you get to the final name.
Perform essential research before you name a bakery.
Review your business plan.
If you’ve got a business plan for your bakery, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Focus on your brand's core values.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with bakeries.
Use social media.
Join Facebook groups, and search Instagram and Pinterest to get an idea of what people are posting and talking about. You might discover new baking trends or be inspired by what you see.
Analyze successful brands.
Do a competitor analysis of top bakeries in your state or city. Consider what makes their brand names stand out and use these techniques to inform your own ideas about potential names for your business.
Review words specific to the bakery.
Think about your offerings.
Consider the range of baked goods you are planning to offer, which regions you most identify with, and special baking techniques.
If you focus on a particular pastry or style of cake, for example, cupcakes or pies, consider adding that word to your bakery name.
Consider your bakery's ambiance.
Think about the type of setting or ambiance you want to create for your customers. Will you have a sit-down bakery serving coffee and cake, or just a take-away outlet? Are you aiming for a fancy, timeless setting or a more eclectic, street-style vibe?
If you're planning on starting a cafe or boutique bakery, consider adding these words to your business name to give it a unique spin.
Reflect on your past experience.
If you come from a long line of bakers or have a unique, personal story of how you got into baking, consider using your family name or playing around with phrases that convey your experiences.
Steer clear of puns or slang that might confuse your customers or end up sounding stale down the line.
Brainstorm region specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local bakery. For example, "New York Bakery," "The Big Apple Bakery," "Florida Bakery," and "Orchid City Bakery".
Consider your street name if you’ve got a location.
A street name can help people find your bakery, make naming easy, and connect it to a neighborhood or sense of place. For example, "Magnolia Street Bakery" and "Madison Park Bakery."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself 2nd St. Bakery if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your bakery to its location. For example, "Golden Gate Bakery," "Rocky Mountain Bakery," and "Empire State Bakery."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Consider using old-English words like "shoppe," or French words like "pâtisserie" and "café" in your business name to make it stand out.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any bakery names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top bakery names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Visit a few locations where typical customers are likely to go, like malls, parks, and busy main streets, and ask them for feedback.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your bakery names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite bakery names to see if there are any other well-known bakeries with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your bakery name.
Learn more about trademarking your business name.