How to Name an Asian Fusion Restaurant
A step-by-step guide to coming up with a distinct, intriguing, and unforgettable name for your Asian fusion restaurant.
Do your homework.
In recent years there has been controversy over restaurants appropriating from other cultures. If you're planning to start an Asian fusion restaurant that serves food from a culture that you're not a part of, you'll want to do your homework and make sure that the name and restaurant, in general, will be received well by the community.
Start a list.
Write down any ideas you already have.
You may already have some ideas for an Asian fusion restaurant name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed Asian fusion restaurant names. They can be words or concepts related to the Asian fusion restaurant business that help you get to the final name.
Perform essential research before you name your Asian fusion restaurant.
Review your business plan.
If you’ve got a business plan for your Asian fusion restaurant, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Your mission and vision statements are good places to start.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with Asian fusion restaurants.
Research your competition.
List the names of other Asian fusion restaurants and find the ones you like best. Ask yourself why you like them, how their owners might have come up with them, and how they are all similar.
Review words specific to your Asian fusion restaurant business.
Harvest ideas from your ingredients.
Ingredients — especially less common ones — are a good source of ideas for names. Go through your ingredients and recipes to find words to add to your list.
Consider using the owner's name.
Many Asian fusion restaurants are named after their owners. Adding a strong noun after the owner's name could work well. For example, "Ray's Wok," "Manu's Noodle House," or "Wen Ting's Kitchen."
Bring the dining style into the name.
The style of service and customer experience you are going for are great sources of names. If you're predominantly a place that serves tapas, then consider including "tapas" in the name. If it is a dine-in restaurant, think about using "dining room" or "restaurant." If it is a grill house, consider adding the word "grill." For example, "Guanxin Tapas," "Cebu Fine Dining," or "Tokyo Grill."
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local Asian fusion restaurant, especially when combined with words relating to the origin of the recipes, the regions from where the ingredients come, etc. For example, "Saigon in Philly" or "NYC Pho."
Consider your street name if you’ve got a location.
A street name can help people find your Asian fusion restaurant, connect it to a neighborhood or sense of place, and make naming easy. For example, "Tang on Main" or "1st Street Teppanyaki."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Asian Fusion" if you have to move to 3rd St. a few years later.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names. Blend the first syllable from one word with the last syllable of another, for example.
Use a name generator.
NameSnack can help combine your ideas and make associations you might not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any Asian fusion restaurant names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Make sure none of the names are offensive.
In trying to create a memorable and distinctive name for your Asian fusion restaurant, you might accidentally create offense. It is important to avoid stereotypes.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top Asian fusion restaurant names.
See what potential customers think of the names.
Find ways of surveying people who are in your target audience, perhaps by visiting potential locations for your restaurant at lunch and dinner hours.
Run a campaign on social media channels where people can vote for their favorite name.
Make posters for each of the names and share them on social media. Be clear that you're testing brand names. See which of them gets the most engagement.
Test the names on friends and colleagues.
Read your names to friends and colleagues and get their take on your Asian fusion restaurant names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite Asian fusion restaurant names to see if there are any other well-known businesses with the same name, or if there are some associations you hadn’t thought of.
Search the federal trademark database.
Search the United States Patent and Trademark Office's trademark database to see if any trademarks have been registered under the same or a similar name.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your restaurant's name.
Learn more about trademarking your business name.
How can I be sure my Asian fusion restaurant name is good?
Check it with friends, family, and likely customers. Make sure it's easy to remember and gives a sense of what makes your Asian fusion restaurant special. Think about whether or not it reflects a deep understanding and respect for the culture you are drawing from, or whether it actually is offensive.
Where can I find ideas for my Asian fusion restaurant's name?
Think about your ingredients, products, location, and what makes your restaurant special. Try running the vocabulary you come up with through a business name generator like NameSnack.
How can I see if my Asian fusion restaurant's name is taken?
Check with your state business name lookup and search for the name and close variants online.
How can I see if my Asian fusion restaurant URL is available?
Check Namecheap for the URL, or domain name, for your Asian fusion restaurant. Consider close variations as well.
How do I choose an Asian fusion restaurant name?
Making a final decision is tough. Be sure to present your ideas to potential customers and others who can give feedback. Give it a couple of days to see if a name grows on you, and check availability to make sure you can really own it. Also, make sure the names do not play on offensive stereotypes.