How to Name a Trucking Company
Step-by-step guide to coming up with a strong and telling name for your trucking company.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a trucking company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed trucking company names. They can be words or concepts related to the trucking business that help you get to the final name.
Perform essential research before you name your trucking company.
Review your business plan.
If you’ve got a business plan for your trucking company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with trucking companies.
Look up the competition.
Do an online search for trucking companies in general and take note of names you find appealing, also writing down related words or any ideas this may spark.
Review words specific to your trucking company.
Write down keywords that describe your services.
Think about why people should want to use your services. What is your promise? Write down everything you can think of, from reliability and punctuality to speed of delivery and cost-efficiency.
List words that describe the character and personality of your brand.
Describe the character and personality of your company. Think of the traits you want your clients to associate with your business.
Think of a metaphor.
A metaphorical name can be very memorable, effectively differentiate you from your competitors, and convey specific values or qualities without spelling them out. Animal metaphors, for example, are very popular to convey attributes such as speed, strength, or prowess.
Brainstorm geographic references.
Think of keywords that indicate specifically where or across which geographic areas your company will operate.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any trucking company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Create a shortlist.
Reduce your list to four or five names.
Get feedback on your top trucking company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Visit trucking load boards to find potential customers to survey or run several online ads to test which names get the most interaction.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your trucking company names. Come back a day or two later and see which ones they still remember.
Compare it to the names of close competitors.
Review the names of your close competitors and compare them to your top choices to see which names stand out best.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite trucking company names to see if there are any other well-known trucking companies with the same name, or if there are some associations you hadn’t thought of.
Check if the names are trademarked.
Search the United States Patent and Trademark Office (USPTO) trademark database to see if any of your top choices and similar names are already trademarked.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your trucking company name.
Learn more about trademarking your business name.
How do I choose a trucking company name?
- Create a list of keywords and phrases.
- Combine keywords to create name ideas.
- Use a name generator for more ideas.
- Review your list and narrow it down to 4 or 5 names.
- Test your top choices.
- Check name availability.
- Make a final choice.
- Secure the name.
Where can I find examples of trucking company names?
Do an online search for the leading trucking companies to find examples of existing trucking company names or use an online name generator like NameSnack to generate name ideas for your trucking company.
How can I be sure my trucking company name is good?
Check it with friends, family, and likely customers. Make sure it's easy to remember, and gives a sense of what makes your trucking company special.
Where can I find ideas for my trucking company's name?
Think about your trucking company's values, the type of services you offer, and what makes your company special. Try running the vocabulary you come up with through a business name generator like Namesnack.
How can I see if my trucking company's name is taken?
Check with your state business name lookup and search for the name and close variants online.
How can I see if my trucking company's URL is available?
Check Namecheap for the URL, or domain name, for your trucking company. Consider close variations as well.