How to Name a Travel Company
A step-by-step guide to coming up with a memorable, unique, and meaningful name for your travel company.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a travel company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed travel company names. They can be words or concepts related to the business that help you get to the final name.
Perform essential research before you name your travel company.
Review your business plan.
If you’ve got a business plan for your travel company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Keep your future goals in mind to prevent limiting your future growth with your name choice.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with traveling.
When adding to your list, keep in mind how you want your potential customers to see your business.
Review words specific to the travel business.
Brainstorm words that fit with the travel business.
Brainstorm keywords that are related to travel, such as "quest," "voyage," "expedition," and "wanderlust." Only use words that generate positive imagery.
If you get stuck, use an online thesaurus to generate lists of synonyms and related keywords.
Think about your services or niche.
If you are working within a niche, such as adventure travel, culinary tourism, or religious pilgrimages, add keywords related to your niche to your list.
Research competitors' names.
Research the names of your competitors in the travel industry and create a list so that you can be sure not to choose a name that is similar.
Review local landmarks.
If you offer tour services of a specific area, such as the Grand Canyon or Yellowstone National Park, you can choose to reflect this in your company name.
Most people, if they are going to tour a place like the Grand Canyon, type "Grand Canyon Tours" into Google. Using "Grand Canyon" in your travel company name can help you to appear in the top search results on Google, unless the market is already saturated with similar companies.
If you are not offering tours of a specific area, don't use your location in your company name or you will be limiting yourself.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names. Avoid the temptation to create a mashup of words that will ultimately be difficult to spell or pronounce. For example, combining "travel" and "wonderer" to form "travonderer."
Keep any potential names simple by using only 3 words or less.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any travel company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them. Remove any name ideas that are hard to pronounce or spell, and avoid describing your business too literally. Also, try to avoid overused travel terms and clichés.
Your travel company name should be easy to remember and different from your competitors.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top travel company names.
See what potential customers think of the names.
Now that you have a shortlist, see how your target audience reacts to different names.
Visit travel agencies or online forums to ask people who work in the industry for advice and do a Facebook poll to ask your potential customers what they think of your top choices.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your travel company names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite travel company names to see if there are any other well-known travel companies with the same name, or if there are some associations you hadn’t thought of.
Check social media handles.
See if your top travel company names have the related social media handles available. If someone has already registered it, you can tweak the name a little to create a different handle.
Try to use the same handle across all the social media platforms, as this will avoid confusion for your potential customers.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Write out your domain name first to see how it reads. For example, if your company is called "Travelers Talking" and your URL is then "travelerstalking.com," this can easily be read as "Traveler Stalking."
Avoid using hyphens in your domain name as this can be confusing.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states, this is fast and easy and can be done online.
Reserve your social media handles.
Remember to reserve your social media vanity URLs and handles to prevent other travel companies from using them. Try to use the same handle across all social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
Consider trademarking the name.
This offers additional protection from other businesses using your travel company name.
Learn more about trademarking your business name.