How to Name a Sportswear Company
Step-by-step guide to coming up with a catchy, unique, and memorable sportswear company name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a sportswear company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed sportswear company names. They can be words or concepts related to the sportswear company that help you get to the final name.
Perform essential research before you name a sportswear company.
Review your business plan.
If you’ve got a business plan for your sportswear company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Focus on your core values as a brand.
Research your niche.
The type of sportswear you are planning on selling can give you an idea of what to call your business. Think about the traditions and culture associated with a particular sport and what it symbolizes. For example, "Olympic Sportswear" connotes strength and excellence.
Be careful of using words and phrases that might be offensive to customers.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with sportswear companies.
Use social media.
Join sports forums and Facebook groups to see what people are posting and talking about surrounding sport and fitness. You might pick up a few ideas on one or all of these platforms that relate to trends and hot topics.
Review words specific to the sportswear company.
Reflect on your brand identity.
Think about your brand identity, values, and the message you want to convey to customers. Many top sportswear brands, like Nike and UnderArmour, rely on strong, targeted messages reflected through their brand name.
Make use of rhythm, alliteration, and metaphor to come up with a few name ideas. Using figures of speech can add originality to your name. But make sure it's easy to pronounce.
Brainstorm region specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local sportswear company. For example, "Boston Sportswear," "Athens of America," and "Titletown Sportswear."
Consider your street name if you’ve got a location.
A street name can help people find your sportswear business, make naming easy, and connect it to a neighborhood or sense of place. For example, "Newbury Sportswear" or "Charles Street Sportswear."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Sportswear" for example, if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your sportswear company to its location. For example "Mount Rushmore Sportswear," "Gateway Arch Sportswear," and "Empire State Sportswear."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any sportswear business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top sportswear business names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Visit a few locations where customers can likely be found, such as parks, running trails, gyms, and fitness centers, and ask them for feedback.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your sportswear business names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite sportswear company names to see if there are any other well-known sportswear companies with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your sportswear business name.
Learn more about trademarking your business name.
How do I know if my sportswear company name is good?
Check your business name with friends, family, and likely customers. Make sure it's easy to remember, pronounce and gives a sense of what makes your sportswear company special.
Where can I find name ideas for my sportswear business?
Think about your brand message, products, location, and what makes your sportswear company special. Try running the vocabulary you come up with through a business name generator like Namesnack.
How can I see if my sportswear company name is taken?
Check with your state business name lookup and search for the name and close variants online.
How can I see if my sportswear company URL is available?
Check Namecheap for the URL, or domain name, for your sportswear company. Consider close variations as well.
What are good sportswear boutique names?
Think about your sportswear business's brand identity, products, and location, and run the vocabulary you come up with through a business name generator like Namesnack.