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How to Name a Sports Bar
A step-by-step guide to coming up with a creative, sports-inspired name for a sports bar.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a sports bar name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something great.
The words you add to the list don’t have to be fully formed sports bar names. They can be words or concepts related to the business that help you get to the final name.
Perform essential research before you name your sports bar.
Review your business plan.
If you’ve got a business plan for your sports bar, the research there should give you ideas for words, phrases, and concepts that fit your theme.
Focusing on your specific sports bar theme as well as any specialties you may want to be known for (e.g., beer) will help you to come up with some great keywords.
Talk to likely patrons.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with a sports bar.
This is an important step as a lot of bar patrons will choose one bar over another based on the name alone.
Review words specific to a sports bar.
Get inspired by sports.
Consider words or phrases that describe different sports, plays, players, gear, and venues. For example, "pit stop" from racing terminology or "lead block," which is a football play.
If applicable, focus on sports that are popular in your area.
Avoid choosing keywords from sports teams, leagues, conferences, or sports-themed movies as these names will lead to trademark and copyright violations.
Consider your location.
Consider keywords based on your city, town, state, or location, whether real or imagined. This can work well for a local sports bar, although you will want to include "sports" in the name.
If you choose to use your street name, you'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Sports Bar" if you have to move to 3rd St. a few years later.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any sports bar names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Get creative with the keyword "bar."
Try using alternative words for "bar," like "pub," "saloon," "café," "place," "joint," "lounge," "grill," etc.
Simply add your name and "sports" in front of one of these keywords. For example, "John's Sports Lounge."
Review and reflect.
Read through your list again.
See if there are any other names that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top sports bar names.
See what potential patrons think of the names.
See how your target audience reacts to different names.
Try visiting different sports clubs or online fan sites and ask people what they think. You can also try running a Facebook poll to see what people think of your sports bar name ideas.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your sports bar names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite sports bar names to see if there are any other well-known sports bars with the same name, or if there are some associations you hadn’t thought of.
Check if the name is trademarked.
You will need to search the United States Patent and Trademark Office's website to see if your name ideas have already been trademarked by another company. This is a particularly important step for any name ideas that use keywords related to sports teams, leagues, conferences, or sports-themed movies.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states, this is fast and easy and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your sports bar name.
Learn more about trademarking your business name.
