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How to Name a Jewelry Company
Step-by-step guide to coming up with a luxurious, sophisticated jewelry company name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a jewelry company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed jewelry company names. They can be words or concepts related to the jewelry business that help you get to the final name.
Perform essential research before you name your jewelry company.
Review your business plan.
If you’ve got a business plan for your jewelry company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with the jewelry company.
Review words specific to the jewelry company.
Consider your own name.
Many jewelry companies are named after their owners. This can have the effect of imparting a sense of personality to the consumer. It helps if your name sounds regal or distinguished. Italian and French names would serve you well here.
"Tiffany & Co.," "Cartier," and "Harry Winston" are such examples.
You could even register the name of a fictional person and let your imagination run wild. No one has to know.
Adding the word "jewelry" or "designs" after your name might enhance its appeal.
Consider your target market.
What kind of customer will you be targeting? Being an exclusive seller of women's jewelry might require a more feminine name, while selling jewelry for men might evoke a more masculine interpretation of luxury.
Try and inspire your customers by appealing to what they deem to be luxurious.
Consider whether you'll be selling high-end or affordable jewelry.
Jewelry companies don't always need to sell high-end products. They could also specialize in affordable jewelry. This is where a modest, less sophisticated name would work better. Brands like "Madewell," "Luv AJ," and "Stone and Strand" are named this way. Customers might not feel overwhelmed thinking about shopping at those stores.
Think about the products you will sell.
Your product catalog can be a good source of inspiration for naming your jewelry company. That does not necessarily mean the word "necklace" must be in your name, but thinking about necklaces might inspire associations that could work as a name, or as part of a name.
Pick a name that you can grow with. If you decide to one day expand from necklaces to a broad range of jewelry, a specialized name for necklaces will have to be replaced. It's best practice to pick a generic name.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
Being synonymous with a famous city could do wonders for your jewelry company, especially a prestigious city renowned for its affluence and class. Adding that city name to your jewelry store can be a transformative move. Think "Kate Spade New York" and "London Jewelers."
Consider your street name if you’ve got a location.
A famous street can have a similar effect. A street that is world-famous can be tied to your jewelry company to increase its appeal.
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Jewelers," for example, if you have to move to 3rd St. a few years later.
Review local landmarks.
Consider tying your jewelry company to a famous landmark; one that is associated with prominence on the world stage. "Blue Nile Diamonds" named themselves after the river Nile in northern Africa. It might be more authentic if your company story is tied to that landmark as well.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you might not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any jewelry company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top jewelry company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
It might be useful to go and speak to potential customers. Approach image-conscious consumers, friends, or family members and talk to them about jewelry brands and what they like or dislike about them.
Try targeting Facebook groups related to jewelry brands as well.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your jewelry company names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it. Go to your local Secretary of State website to perform a business name search. Alaska, Hawaii, and Utah have no Secretary of State. Where applicable, you should consult another relevant entity.
Check the names on Google.
Google your favorite jewelry company names to see if there are any other well-known jewelry companies with the same name, or if there are some associations you hadn’t thought of.
Search at the federal level.
Search the United States Patent and Trademark Office's trademark database for your intended business name to see if a similar name has been trademarked.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your jewelry company name.
Learn more about trademarking your business name.
