How to Name a Furniture Store
Step-by-step guide to coming up with a unique, professional, and brandable name for your furniture store.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a furniture store name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later on, while letting you jot down all ideas that may spark something further down the line.
The words you add to the list don’t have to be fully formed furniture store names. They can be words or concepts related to the business that help you get to the final name.
Perform essential research before you name your furniture store.
Review your business plan.
If you’ve got a business plan for your furniture store, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with furniture stores.
Review words specific to your furniture store.
Think about the types of furniture you'll sell.
Do you intend to stock residential and/or commercial furniture? Will you be a one-stop-shop, or will your products only be suitable for certain areas of the home and/or business? Write down all the relevant keywords and phrases that come to mind when you think about your offerings.
Your product catalog may start off small and then expand over time. Bear this in mind when jotting down pertinent terms — these shouldn’t limit your growth.
Pay special attention to less common pieces such as hanging pod chairs and reclining patio sofas. These can be wonderful sources of inspiration.
Consider the style of your furniture.
Whether you intend to stock mid-century modern, contemporary, antique, or a combination of these and other styles, the ideal name should reflect the style(s) on offer, be it directly or indirectly.
Think about how your products will be sourced.
Will your pieces be manufactured and distributed by a local company, or will you be sourcing them from other regions? Jot down the keywords that spring to mind when you reflect on this.
Consider whether you'll be selling high-end or affordable furniture.
High-end furniture stores are synonymous with words such as "luxurious," "opulent," "premium," and "designer." Their counterparts are associated with terms such as "inexpensive," "cost-effective," "thrifty," and "modest." Consider these and any other related concepts as you continue to expand your keyword list.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names. You could try creating simple combinations, portmanteaus, rhymes, puns, etc.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of. The tool is free and intuitive.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any furniture store names you like.
NameSnack will also tell you if the matching domain names are available. Take note of this on your list of ideas.
Review and reflect.
Read through your list again.
See if there are any other names that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top furniture store names.
See what potential customers think of the names.
See how your target audience reacts to different names.
You could survey people at shopping malls, home improvement and interior design expos, and on Facebook groups designed to facilitate the sale of second-hand furniture.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your furniture store names. Come back a day or two later and see which ones they still remember.
The primacy and recency effects refer to our tendencies to recall the first and last items in a string of words, numbers, or other values, respectively. Be sure to jumble the order of the ideas each time you present them to a new person.
Determine whether the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite furniture store names to see if there are any other well-known furniture stores with the same name, or if there are some associations you hadn’t thought of.
Search the USPTO's trademark database.
Perform a trademark search on the United States Patent and Trademark Office's (USPTO) trademark database to determine whether your chosen name has been trademarked.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your furniture store's name.
Learn more about trademarking your business name.
How do you name a furniture company?
- Jot down your existing name ideas.
- Create a keyword list. You can find ideas by reviewing your business plan, talking to potential clients, thinking about your offerings, etc.
- Combine words on your list manually and by using NameSnack.
- Mark your favorite options.
- Get feedback on your top names.
- Check whether your chosen name is available.
- Get the name.
Where can I find ideas for my furniture store's name?
- Think about the types, functions, and style(s) of the furniture you intend to sell. Pay special attention to uncommon elements.
- Reflect on how the pieces will be manufactured.
- Consider where you intend to source your products from.
- Think about whether you'll sell high-end or low-end pieces.
- Try running the vocabulary you come up with through a business name generator like NameSnack.
How can I see if my furniture store's name is taken?
- Check with your state business name lookup.
- Search for the name and close variants online. You should check Google as well as the United States Patent and Trademark Office's trademark database.
- If in doubt, enlist the services of a patent lawyer, who will be able to perform these and other searches for you.
How can I see if my furniture store's URL is available?
Check Namecheap for the URL, or domain name, for your furniture store. Consider close variations as well.
How do I choose a name for my furniture store?
Making a final decision is tough. Be sure to present your ideas to potential customers and others who can give feedback. Give it a couple of days to see if a name grows on you, and then check availability to make sure you can really own it.