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How to Name a Craft Business
Step-by-step guide to coming up with an inspired, creative, and catchy name for a craft business.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a craft business name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed craft business names. They can be words or concepts related to your craft that help you get to the final name.
Perform essential research before you name your craft business.
Review your business plan.
If you’ve got a business plan for your craft business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with the type of craft business you have.
Review words specific to your craft business.
List terms related to your niche.
If you intend to cater to a very specific market niche or type of craft rather than offering a general range of craft supplies, write down all the keywords and phrases related to your niche.
Write down what you want your customers to associate with your business.
Write down words and phrases that describe how you want customers to feel when they visit your business and what you would like them to associate with it.
Use a thesaurus.
Enter keywords already on your list into an online thesaurus and write down any similar terms you think might work for your business.
Popular online thesauruses include thesaurus.com and WordHippo.
Look for alliterations or puns.
An alliteration or play on words often makes names easier to remember and roll off the tongue.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local craft business. For example, "Annapolis Needles & Threads" or "Crabtown Crochet."
Consider your street name if you’ve got a location.
A street name can help people find your craft business, make naming easy, and connect it to a neighborhood or sense of place. For example, "Crafts on Cranberry" or "Putnam Ave. Pottery."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Bows & Ribbons" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your craft to its location. For example, "Boston Common Keepsakes" or "Yellowstone Quilts."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any craft business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top craft business names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Look up local craft-oriented recreational groups and activities or Facebook groups and forums dedicated to crafts to find potential customers and engage with them.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your craft business names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite craft business names to see if there are any other well-known craft businesses with the same name, or if there are some associations you hadn’t thought of.
Check if the names are trademarked.
Search the United States Patent and Trademark Office (USPTO) trademark database to see if any of your top choices and similar names are already trademarked.
Get the name.
Make a choice.
Once you tested and researched your top name options, you can now make your final choice with confidence.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your craft business name.
Learn more about trademarking your business name.
