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How to Name a Construction Company:
Step-by-step guide to coming up with a distinctive, strong, and professional name for a construction company.
Create a list.
Write down any ideas you already have.
You may already have some ideas for a construction company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed construction company names. They can be a words or concepts related to the construction industry that help you get to the final name.
Perform essential research before you name a construction company.
Review your business plan.
If you’ve got a business plan for your construction company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Look up the competition.
Research your close competitors to get an idea of what is already out there. You may notice that most construction company names incorporate the founder's name and the terms "construction" or "contracting." Names that include industry-related terms, such as granite, center plan, or cornerstone, tend to stand out.
Talk to likely clients.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with construction companies.
Review words specific to the construction industry.
Think about your specialty or niche.
Write down keywords related to the type of construction projects you intend to work on. If you have a niche or offer a very specialized skill or service, list any terms that describe or indicate this specialty.
Write down words related to construction materials and processes.
Think about the types of materials you mostly use as well as the steps and processes you follow for most projects. Write down the terms that identify how you work and what you work with.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any construction company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any other names that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Create a shortlist.
Reduce your list to your top 4 to 6 choices.
Get feedback on your top construction company names.
Find out what potential clients think of the names.
See how your target audience reacts to different names.
Conduct a survey.
Conduct a short survey to find out what people associate with your top name choices, in particular, what type of business, brand personality, and company values they associate the names with.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your construction company names. Come back a day or two later and see which ones they remember.
Check availability.
See if the web domain is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check USPTO's trademark database.
Visit the USPTO website and search the trademark database to see whether your chosen name or one that is very similar has already been trademarked.
Check the names on Google.
Google your favorite construction company names to see if there are any other well-known construction companies with the same name, or if there are some associations you hadn't thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your construction company name.
Learn more about trademarking your business name.
