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How to Name a Cleaning Company
A step-by-step guide to coming up with a catchy, unique, and informative cleaning company name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a cleaning company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed cleaning company names. They can be words or concepts related to the business that help you get to the final name.
Perform essential research before you name a cleaning company.
Review your business plan.
If you’ve got a business plan for your cleaning company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you want to attract. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with cleaning companies.
Review words specific to the cleaning industry.
Use cleaning terms.
For brand recognition and search engine optimization (SEO) purposes, it's recommended that you start with the keywords clean, cleaning, maid, and maids.
Think about what you do.
What kind of cleaning service are you offering? Whether it's home cleaning, commercial cleaning, carpet cleaning, or window washing, brainstorm your key service and related keywords.
Use a thesaurus.
Use an online thesaurus to generate a list of synonyms and related words that go with your main cleaning terms.
Research other cleaning businesses.
Google other cleaning businesses and see what names work. Consider how smart or uplifting the name is, if any puns work, and if the name is specific enough.
Names that are too cute can come off as silly. You'll probably notice that most companies identify with a particular audience and explicitly state what kind of company they are.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work for a local cleaning business. For example, New York's Little Elves, Inc., a cleaning service in New York.
Be aware that naming your business after your service area can severely limit the growth of your cleaning company, so be careful with this approach.
Review local landmarks.
Local landmarks are another way to tie your cleaning company to its location. For example, The Hudson Maids. Again, you should be wary of using a location in your company name as you'll be limiting your future growth.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names. You should include a cleaning term in any combinations.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any cleaning company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Add catchy terms or phrases.
Think about catchy, uplifting, and positive keywords that you can add to your cleaning terms. Positive sounding names are more attractive for cleaning companies.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top cleaning company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
For a cleaning company, it'll be easiest to use social media sites and online forums to survey your favorite company names.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your cleaning company names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite cleaning company names to see if there are any other well-known cleaning companies with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your cleaning company name.
