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How to Name an Events Business
A step-by-step guide to coming up with a professional and marketable events business name.
Start a list.
Jot down any ideas you already have.
You may already have some ideas for an events business name. If so, go ahead and write them down.
Think of synonyms. alliterations, and popular phrases.
Once you've completed your list, come up with ways to include synonyms, alliteration, and/or phrases that relate to your name ideas. This will help make your ideas memorable and easy to market.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you write down all ideas that may spark something.
The words you add to the list don’t have to be fully-formed events business names. They can be words or concepts related to your events business that help you get to the final name.
Perform essential research.
Review your business plan.
If you’ve got a business plan for your events business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely clients.
This is something you’ll want to do no matter what to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with events businesses.
Research your competitors.
Create a list of your biggest competitors' names. Focus on highlighting the names of businesses in your chosen location. This will help you choose a name that's unique and fresh.
Conduct Google searches to make sure your name ideas don't clash or sound similar to your competitors'.
Review words specific to your events business.
Think about your niche.
Will you be offering events services for weddings, bridal showers, and baby showers, or only one of these? Write down any ideas that relate to your business's preferred niche.
Consider your events business's offerings.
Will you offer services for small or large events? Will you offer full events planning packages? Think about the types of services your business will offer.
For example, if your business specializes in wedding events, you will need to attract a specific target market. Therefore, it's best to add bridal-related words to your business name.
Consider your brand.
How you choose to describe your brand will greatly influence your business name. For instance, if your business offers traditional and classy event planning services, you'll want to use words like "elegance," "timeless," and "classic."
Brainstorm region-specific vocabulary.
Review city and state names and nicknames.
City and state names and nicknames can sometimes work well for a local events business. For example, "New York Events" or "The Aloha Planners."
Consider your street name if you’ve got a location.
A street name can help people find your events business, connect it to a neighborhood or sense of place, and make naming easy. For example, "4th St. Planners" or "Lake View Events Management."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "Boulder Street Events" if you have to move to Hill Street a few years later.
Consider local landmarks.
Local landmarks can be another great way to tie your events business to its location. For example, "Liberty Events" or "Golden Gate Events Management."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a business name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any events business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Comb through your list again.
See if there are any other names that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top events business names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Study your social media channels and ask your followers to partake in an online poll. The poll should list your different name ideas. This will help determine which name ideas attract the most attention.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your events business names. Come back a day or two later and see which ones they still remember.
Check availability.
Find out if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, you likely won't be able to use it.
Check the names on Google.
Google your favorite events business names to see if there are any other popular events businesses with the same name, or if there are some associations you hadn’t thought of.
Conduct a trademark search.
You can perform a trademark search on the United States Patent and Trademark Office's (USPTO) website.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states, this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your events business's name.
It's important to note that the absence of a trademark in the USPTO database does not mean the name you're interested in is available. If the name is registered with the state but not trademarked with the USPTO, you won't be allowed to trademark the name.
Learn more about trademarking your business name.
