How to Name a Tech Company

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How to Name a Tech Company

A step-by-step guide to coming up with a cool, memorable, and intriguing tech company name.

1. 

Start a list.

1.1 

Write down any ideas you already have.

Write down any ideas you already have.

You may already have some ideas for a tech company name. If so, go ahead and write them down.

1.2 

Highlight or star your favorites as you go.

Highlight or star your favorites as you go.

This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.

The words you add to the list don’t have to be fully formed tech company names. They can be a words or concepts related to the tech business that help you get to the final name.

2. 

Perform essential research before you name your tech company.

2.1 

Review your business plan.

Review your business plan.

If you’ve got a business plan for your tech company, the research there should give you ideas for words, phrases, and concepts that fit your brand.

2.2 

Talk to likely customers.

Talk to likely customers.

This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with tech.

3. 

Review words specific to the tech business.

3.1 

Comb through insider language.

Comb through insider language.

Find jargon you can change into simpler English and add these words to your list.

3.2 

Revisit your mission statement.

Revisit your mission statement.

Look for clues to the perfect name in your mission statement. Who do you serve? What problem do you solve? How do you do this?

3.3 

Consider industry slang.

Consider industry slang.

The tech industry must have slang words that could make fantastic names.

If they are too much like jargon, try and change them to something that is easy to understand.

4. 

Brainstorm region specific vocabulary.

4.1 

Consider iconic landmarks.

Consider iconic landmarks.

The names of well-known landmarks are a good source for strong tech company names. For example, Amazon takes its name from the rainforest and river, and Nokia from the Nokianvirta River in Finland.

Think globally.

5. 

Create more name ideas from your list.

5.1 

Combine words from the list.

Combine words from the list.

Try combining various words from your list to see if they form any interesting names.

Blend them to create interesting hybrids.

5.2 

Use a name generator.

Use a name generator.

NameSnack can help combine your ideas and make associations that you wouldn't have thought of.

NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.

Write down any tech company names you like.

NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.

5.3 

Add prefixes and suffixes to your favorites.

Add prefixes and suffixes to your favorites.

Add prefixes such as "a," "be," "co," "de," and "in" to start of the words on your list. Try suffixes such as "y," "sy," "oo," "ty," "ery," "ly," and "ory."

5.4 

Swap or remove letters.

Swap or remove letters.

Look for opportunities where you can swap letters for others, like "x" for "cks," or "i" for "y." You can also remove letters, especially vowels. For example, "Lockers" can be become "Lockrs."

Make sure the new version of the word maintains the sound of the root word.

6. 

Review and reflect.

6.1 

Read through your list again.

Read through your list again.

See if there are any others that stand out, and mark them.

6.2 

Set the list aside for a day or two.

Set the list aside for a day or two.

Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.

7. 

Get feedback on your top tech company names.

7.1 

See what potential customers think of the names.

See what potential customers think of the names.

See how your target audience reacts to different names.

You could test the names on a sample of customers through social media. Or, create a social media campaign for each name and see which one generates engagement.

7.2 

Test the names on friends and colleagues.

Test the names on friends and colleagues.

Read your names to friends and colleagues, and get their take on your tech company names. Come back a day or two later and see which ones they still remember.

7.3 

Rate and rank your favorites.

Rate and rank your favorites.

Put the favorites in a spreadsheet and rate them each out of 5 for intuitiveness, how they sound, how they look, and whether they evoke an emotion. The one with the highest score out of 20 might be your best option.

8. 

Check availability.

8.1 

See if the web domain name is available.

See if the web domain name is available.

Use a site like Namecheap to see which of your top business name ideas have related URLs available.

8.2 

See if the name is already in use in your state.

See if the name is already in use in your state.

If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.

8.3 

Check the names on Google.

Check the names on Google.

Google your favorite tech company names to see if there are any other well-known tech companies with the same name, or if there are some associations you hadn’t thought of.

9. 

Get the name.

9.1 

Buy the domain name.

Buy the domain name.

You can do this through sites like Namecheap.

9.2 

Register the business name with the state.

Register the business name with the state.

You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.

9.3 

Consider trademarking the name.

Consider trademarking the name.

This offers additional protection from other businesses using your tech company name.

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FAQs:

How do you name a tech startup?

  • Start a list of ideas you have.
  • Research the industry and market.
  • Use industry-specific jargon and slang.
  • Combine and blend words.
  • Use a name generator.
  • Get feedback from customers, employees, partners, family, etc.
  • Check whether your favorite business name is available.
  • Get the name.

How can I be sure my tech company name is good?

Check it with friends, family, and likely customers. Make sure it's easy to remember, and gives a sense of what makes your company special. If it looks good, sounds good, and evokes the emotion(s) you want, it is good.

Where can I find ideas for my tech company's name?

  • You can collect industry jargon and slang.
  • Revisit your tech company's mission statement and search for clues there.
  • Look out for the names of internationally renowned landmarks.
  • Metaphors are a good source of names.
  • Use a name generator.

How can I see if my tech company's name is taken?

Check with your state business name lookup and search for the name and close variants online.

How can I see if my tech company's URL is available?

Check Namecheap for the URL, or domain name, for your tech company. Consider close variations as well.

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