How to Name a Shoe Company
A step-by-step guide to coming up with a simple but creative name for a shoe company.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a shoe company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed shoe company names. They can be words or concepts related to the business that help you get to the final name.
Perform essential research before you name your shoe company.
Review your business plan.
If you’ve got a business plan for your shoe company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Consider the personality you want to project, the type of business you will be running (i.e., online or brick-and-mortar), and the style of shoe you are selling (i.e., sports, formal, or casual).
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with a shoe company.
Consider your ideal customer and list some adjectives related to the kind of customer you want to attract. Are they elegant, runners, business people, and/or on a budget? Reflecting a visual of your customer in the company name can help you attract your ideal customer.
Research your competition.
If you have a business plan, you'll already have done this, but now look at their names. See which names seem to work and which don't. Have your competition followed shoe trends in naming their stores?
Review words specific to the shoe industry.
Look for synonyms and related words for "shoe".
Use an online thesaurus to add synonyms for "shoe," such as "sandal," "high heel," "boot," or even "penny loafer," to your list. Also list words that are related to "shoe," such as "laces," "heel," "straps," or "leather."
If your company specializes in a particular style of shoe, such as sports, formal, dance wear, or casual, be sure to keep this in mind when choosing your keywords.
Use your name.
You can use your name in your shoe company's name or you can make a catchy mashup of your and your partner's names, if you have one.
Try to evoke a feeling.
Think about the type of customer you want to attract as well as the message you want to convey and list some keywords that evoke an emotion, feeling, or visual.
Brainstorm region-specific vocabulary.
Try city and state names and nicknames.
Cities and city nicknames can sometimes work well for a local shoe company. For example, "Texas Boots" or "Windy City Shoes."
Be aware that using your company's location in your shoe company's name can end up limiting your future growth.
Consider your street name if you’ve got a location.
A street name can help people find your shoe company, make naming easy, and connect it to a neighborhood or sense of place. For example, "Sandals on Second Avenue" or "Walking Long Street."
You'll want to be sure you'll be at this location for a long time. You don't want to call yourself "2nd St. Shoes" if you have to move to 3rd St. a few years later.
Review local landmarks.
Local landmarks can be another great way to tie your shoe company to its location. For example, "Balboa Boots" or "ShoeBayou" (the latter can also work as a play on words).
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any innovative names. Consider using words from different ideas that can fit together in creative ways.
Use a name generator.
NameSnack can help combine your ideas and make associations that you may not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any shoe company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them. Cut any ideas that you don't like or that just don't seem right to you.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Names that are catchy and easy to remember increase the likelihood of word-of-mouth marketing.
Consider your future growth.
If you plan to expand your shoe company internationally in the future, then you may want to cut any geographically-based name ideas. You can also see if any of your ideas are better in a foreign language.
Always check translations and meanings of any words you use in a foreign language to avoid using words with a negative or inappropriate connotation.
Get feedback on your top shoe company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Make use of Facebook polls to test out your potential shoe company names.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your shoe company names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite shoe company names to see if there are any other well-known businesses with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap. The most popular and professional TLD is .com, but if your .com domain name is taken, you could use another TLD, like .net, .org, or .biz. However, we recommend choosing a different name that does have an available .com domain.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your shoe company name.
Learn more about trademarking your business name.