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How to Name a Home Decor Business
Step-by-step guide to coming up with a creative, appealing, and memorable name for a home decor business name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a home decor business name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something.
The words you add to the list don’t have to be fully formed home decor business names. They can be a words or concepts related to the home decor business that help you get to the final name.
Perform essential research before you name a home decor business.
Review your business plan.
If you’ve got a business plan for your home decor business, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Focus on your brand's core values.
Review your niche.
Think about your niche and the type of products that you are planning to offer. For example, if you make and sell products made from naturally sourced, eco-friendly materials, think of names that show that your brand is conscious about the environment and sustainability.
Study your competitors.
Do a competitor analysis of successful home decor businesses. Think about why their business names work and use the same techniques when deciding on your own business name. A few examples of top home decor brands include Bed Bath & Beyond, L'objet, and IKEA.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with home decor businesses.
Review words specific to the home decor business.
Draw on your knowledge and expertise.
Consider your products, materials you work with, color schemes, designs, and special techniques (if you make your own products).
Use rhythm and alliteration to find a trendy, appealing name. For example, "Hip House Decor," "Swanky Studio Designs," and "House & Home." Make sure it's easy to pronounce and remember.
Use social media.
Take a look at what people are posting on Facebook, Instagram, and Pinterest to find out what's trending among home decor enthusiasts. You might be able to pick up a few ideas for a business name on one or all of these platforms.
Reflect on your personal journey.
If you have a meaningful personal story about how you got into the home decor business, use this as a springboard for ideas.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any home decor business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top home decor business names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Visit locations where your potential customers can likely be found, like malls, libraries, and parks and ask them for feedback.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your home decor business names. Come back a day or two later and see which ones they still remember.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas has a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely won't be able to use it.
Check the names on Google.
Google your favorite home decor business names to see if there are any other well-known home decor businesses with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your home decor business name.
Learn more about trademarking your business name.