Graphic design companies have the challenge of finding a name that appeals to a broad range of clients while remaining true to their ideals. Below we have outlined several steps you can take to create a business name that suits your unique company.
How to Name a Graphic Design Company
Step-by-step guide to coming up with a trendy, professional graphic design company name.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a graphic design company name. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed graphic deisgn company names. They can be words or concepts related to the graphic design business that help you get to the final name.
Perform essential research before you name your graphic design company.
Review your business plan.
If you’ve got a business plan for your graphic design company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with graphic design.
Review words specific to the graphic design business.
Consider the names of the founders.
Many businesses are named after their founders. This shows a commitment to providing a quality service and helps customers to remember the company's name.
Think about your graphic design company's ideals.
Your company can use words related to its goals and identity as inspiration for a name. Consider, for example, whether your company wants to be at the forefront of new trends, or if you want to remain true to classic styles.
Consider the location of your office or hometown.
For some business owners, location can be an important part of how their organization came to be or where they had a profound experience that linked to the business. For example, a business could be named "Seattle Graphic Design" or "10th Street Designers."
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Use a name generator.
NameSnack can help combine your ideas and make associations that you may not have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any graphic design business names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top graphic design company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your graphic design company names. Come back a day or two later and see which ones they still remember.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have related URLs available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite graphic design company names to see if there are any other well-known graphic design companies with the same name, or if there are some associations you hadn’t thought of.
Check the United States Patent and Trademark Office's database.
Check the United States Patent and Trademark Office's database to see if your potential names are already registered.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your graphic design company name.
Learn more about trademarking your business name.
How do I come up with a catchy graphic design company name?
- Write a list of name ideas and keywords.
- Look up synonyms for words that you have listed.
- Use NameSnack to come up with name ideas.
- Ask people for their opinions.
- Step away from your list then see if any names stand out.
- Check to see if your potential names have available URLs.
- Check with your state to see if the names on your list have been registered.
How can I be sure my graphic deisgn company name is good?
Check it with friends, family, and likely customers. Make sure it's easy to remember, and gives a sense of what makes your graphic design company special.
How can I see if my graphic design company's name is taken?
Check with your state business name lookup and search for the name and close variants online.
How can I see if my graphic design company's URL is available?
Check Namecheap for the URL, or domain name, for your graphic design company. Consider close variations as well.
Where can I find a graphic design company name generator?
You can use NameSnack to generate a graphic design company name. The site takes users' keywords and suggests synonyms to create more name combinations. The generator also takes into account a description of your business and your business type.