The difficult part about naming a consulting company is finding a name that hints at what type of consulting the company does and expresses the company's values in a way that is both creative and professional. Many have failed at this. This guide will help you avoid common mistakes, and find a name that will stand out, inspire trust, and last.
How to Name a Consulting Company
A step-by-step guide to coming up with a professional, compelling, meaningful name for a consulting company.
Start a list.
Write down any ideas you already have.
You may already have some ideas for a consulting company name. If so, go ahead and write them down.
Stay away from names and initials of owners, because owners change, companies are sold, and partners join, all of which lead to having to rebrand.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed consulting company names. They can be words or concepts related to the type of consulting the business does.
Perform essential research before you name your consulting company.
Review your business plan.
If you’ve got a business plan for your consulting company, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Pay attention to company values.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with consulting.
Review words specific to the consulting business.
Start with your niche.
You can start by narrowing down the company's niche and market. For example, a consulting firm that predominantly gives advice around design might include "design" in the name.
Use key company attributes.
Find those things the company does exceptionally, and begin playing around with those words, blending them, and attaching them to other symbolic words.
Find niche-specific jargon you can transform into simpler, easy-to-understand language.
Create more name ideas from your list.
Combine words from the list.
Try combining various words from your list to see if they form any interesting names.
Be careful of creating "empty" names - names that are so creative they lack any meaning.
Find applicable metaphors.
What objects share similar qualities with your consulting company's approach or values? Jot down some ideas.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any consulting company names you like.
NameSnack will also tell you if the domains are available. Check the ones that have domains off on your list.
Review and reflect.
Read through your list again.
See if there are any others that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Get feedback on your top consulting company names.
See what potential customers think of the names.
See how your target audience reacts to different names.
Create a social media ad with a name you're testing and see how many click-throughs you get.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your consulting company names. Come back a day or two later and see which ones they still remember.
Have the name translated into many languages.
You need to make sure that when the name is translated it doesn't become negative or offensive.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have a related URL available.
See if the name is already in use in your state.
If the business name is already in use for a similar business in your state, it's likely you won't be able to use it.
Check the names on Google.
Google your favorite consultation company names to see if there are any other well-known companies with the same name, or if there are some associations you hadn’t thought of.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states this is fast and easy, and can be done online.
Consider trademarking the name.
This offers additional protection from other businesses using your consulting company name.
Learn more about trademarking your business name.
How do I choose a consulting company name?
- Create a name based on your company's key attributes.
- Avoid geographically specific names.
- Stay away from using the owner's name or initials.
- Use words with positive connotations.
- Find metaphors that reflect the company's values.
- Consider your niche or market.
- Adapt industry jargon so that it is easy to understand.
Should I put "Consulting" in the business name?
It isn't necessary to put "consulting" in the business name, but it helps if your chosen name doesn't somehow hint at what the business does.
How can I be sure my consulting company name is good?
Check it with friends, family, and likely customers. Make sure it's easy to remember and gives a sense of what makes your consulting company special. Check to see that it doesn't take on a negative or offensive meaning when translated.
How can I see if my consulting company's name is taken?
Check with your state business name lookup and search for the name and close variants online.
How can I see if my consulting company's URL is available?
Check Namecheap for the URL, or domain name, for your consulting company. Consider close variations as well.