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How to Name a Clothing Brand
A step-by-step guide to coming up with a clothing brand.
Start a list.
Write down any ideas you already have.
You may already have some clothing brand name ideas. If so, go ahead and write them down.
Highlight or star your favorites as you go.
This will make it easy to narrow down the list later, while letting you jot down all ideas that may spark something later on.
The words you add to the list don’t have to be fully formed clothing brand names. They can be words or concepts related to the clothing brand that help you get to the final name.
Perform essential research before you name your business.
Review your business plan.
If you’ve got a business plan for your clothing brand, the research there should give you ideas for words, phrases, and concepts that fit your brand.
Talk to likely customers.
This is something you’ll want to do, no matter what, to learn more about the people you’ll be catering to. While you’re meeting with them, be sure to write down words, phrases, and concepts that they associate with a clothing brand.
Review words specific to the clothing brand industry.
Do some research on your competitors.
List clothing brand names that you like and see where they got their ideas from.
Use word association.
List all of the words that come to mind when you think of your clothing brand. Ideally, you want about 100 keywords.
If you get stuck, use an online thesaurus to generate synonyms and related words.
Create more name ideas from your list.
Combine words from the list.
Take keywords on your list and combine them to see if they form any interesting names.
Look into foreign languages.
Check if some of your keywords don't sound better in a foreign language but make sure you don't use any words that have negative connotations in other languages.
Use a name generator.
NameSnack can help combine your ideas and make associations that you wouldn't have thought of. Input keywords and see what comes out.
NameSnack's AI will prompt you to add different words. You can try adding them all, or go with smaller groups.
Write down any clothing brand names you like.
NameSnack will also tell you if the domains are available. Check off the ones that have domains on your list.
Review and reflect.
Read through your list again.
See if there are any other names that stand out, and mark them.
Set the list aside for a day or two.
Come back with fresh eyes and see which names stand out. Also, see which names you still remember. This may give you a clue as to which ones are most memorable.
Create a shortlist.
Make a shortlist of your favorite possible brand names.
Check availability.
See if the web domain name is available.
Use a site like Namecheap to see which of your top business name ideas have a related URL available.
Check for trademarks.
Use the United States Patent and Trademark Office's trademark database to make sure your top name choices haven't already been trademarked.
Do a dictionary check.
Check the meanings of all the words and possible related words of your top brand name choices and make sure they don't have any negative connotations.
Perform a Google search.
Google your top names to see if there are any hidden meanings or if there are similar names already being used.
Get feedback on your top clothing brand names.
Test the names on friends and colleagues.
Read your names to friends and colleagues, and get their take on your clothing brand names. Come back a day or two later and see which ones they still remember.
Do a bar test.
Go to a noisy bar and casually tell someone one of your potential clothing brand names. If, after 5 minutes, they can remember it, pronounce it, and spell it, you'll have a good brand name idea.
Further test your name by repeating it to an elderly friend or relative. If they can remember it, it's a great brand name.
Test the readability.
Use social media or online surveys to test the name and see what potential customers think. If they can't read the name easily, they'll be less likely to remember it and you will lose word-of-mouth business.
Get the name.
Buy the domain name.
You can do this through sites like Namecheap.
Register the business name with the state.
You'll need to register the name in your state once you've chosen it. In most states, this is fast and easy and can be done online.
Trademark the name.
It is important to protect brandable names. This offers additional protection from other businesses using your clothing brand name.
Learn more about trademarking your business name.
Start thinking about your visual identity.
Once you've registered and protected your selected clothing brand name, it's time to start thinking about what your clothing brand name will look like.
